The top 5 tech platforms to streamline your start-up in 2023

Published: 16 November 2023
Published: 16 November 2023

Global Entrepreneurship Week is the world’s largest event to recognise, celebrate and empower entrepreneurs worldwide. The right tech for your start-up is critical to streamline processes and reduce time spent on admin tasks, giving you more time to dedicate to growing your start-up. With this in mind, we have created a list of our top 5 tech platforms to assist you with the transition from start-up to market leader.

Infuse’s top 5 tech products to get your start-up started are as follows:

1. Microsoft 365

For all new start-ups, collaboration is crucial and will streamline productivity. Having a software suite that is scalable and secure means that as your start-up grows, so can your systems.

Microsoft 365 provides a budget-friendly, integrated cloud platform for real-time collaboration and secure file access from nearly any location. Communication features on Microsoft 365 allow you to message, call and host online meetings. Microsoft 365 lets you connect and collaborate with your team, your clients, and your partners.

Microsoft 365 will help you manage your communications and coordinate work more effectively, with office apps such as Word, Excel, and PowerPoint, SharePoint where you can create, manage, and share content with others and Teams for video conferencing and Outlook for your email, tasks and calendar.

2. Bing AI

The potential of AI is endless, but to maximise results within your business, correct application is needed. Market research, automation, content creation, and data analysis are just a few ways your start-up can embrace AI.

Microsoft’s Bing AI chatbot is accessible to everyone using Microsoft’s Edge browser or Bing. If you are familiar with Chat GPT, then the functionality of Bing’s AI software is very similar.

To get the best results from AI, you need to be specific in your requests and provide as much context and information as possible. Never put any personally identifiable or confidential data into Bing Chat. Please note that fact-checking is essential as AI bots may sometimes produce incorrect information.

3. Xero

Fulfilling your statutory tax reporting obligations can be a complex and time-consuming task, but completing your filings accurately is essential to avoid non-compliance fines.

Xero is an online accounting platform that can help you organise your finances and stay on top of your reporting obligations. This cost-effective tool has a variety of useful features for start-ups to:

  • Empower business owners to have confidence in their numbers.
  • Do business from anywhere, on any device.
  • Pay employees.
  • Track project profitability and more

4. HubSpot

For start-ups in any industry, recording your customer interactions and keeping track of your progress with leads are vital. A Customer Relationship Management (CRM) system like HubSpot can help you take a more organised approach to managing your current and prospective customers.

HubSpot allows you to systematically track and convert your leads, upsell to existing customers, and enhance your customers’ experience. As well as helping you acquire and retain customers, CRM lets you view your entire sales pipeline in real-time.

5. Hootsuite

Leveraging social media as a start-up is a great way to raise awareness of your business and increase traffic to your website. Your social media presence can be an essential tool in reaching new customers.

Hootsuite is an all-in-one social media publishing platform that acts as your virtual social media manager. Useful features include:

  • Posting across several channels simultaneously
  • Scheduling posts to go live at a specific time and date
  • Hashtag suggestions
  • Integration with Canva so you can use design templates in your posts.

With Hootsuite, you can build your company’s presence on different social media platforms by increasing how often you post, while minimising the time you spend on each channel.

How can Infuse help

Having the right tech platforms in place can be the difference between a failed or successful startup, so let us help you put all the right systems in place to stand the best chance of success.

Our IT experts can provide you with tailored advice on the best tech and software, which aligns with your needs and budget, to streamline your day-to-day work operations. Get in touch with our friendly team of IT experts today!

Request your free consultation call today

Talk through your IT needs with one of our friendly technicians – no commitment, no cost!

Complete our contact form and one of our experts will be in touch, or call our team on 01332 374444.

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